The fact that major mainstream media outlets keep referring to the MAGA infected, billionaire backed, Republican excremental legislation as “The Big Beautiful Bill” should make you want to vomit.

Just a reminder: This is what will happen if it is enacted:

How can something with these consequences not be called … cruel, murderous, greedy, horrible, fucked up, stupid?

Well, Mark Jacobs’ “Stop the Presses” columns on Substack notes that MAGA-infested euphemisms are the tools of the trade of the major media outlets. Just a few examples:

1. On the edge of actually saying something

The NYT hates to report that Donald Trump is doing something wrong, preferring to say he’s nearly doing something wrong (when he is, in fact, doing something very wrong). For example, a headline last month: “Trump’s Plan to Accept Luxury Jet From Qatar Strains Bounds of Propriety.” …

2. Putting lipstick on lies

I wonder if the NYT euphemism desk has automated the task of removing the word “lie” from its news coverage. With rare exceptions, “lie” and “Trump” do not co-exist in its stories. Instead, he’s “untethered to truth” or “inverting the facts.” In NYT-speak, his lies become “unconfirmed accusations to suit his political narrative” or “a claim that is unsupported by evidence.” …

3. Making fascism fashionable

When the Washington Post reported on Trump’s call for “termination” of the Constitution in 2022, it watered down the news with a headline reading, “Trump’s ever-shifting relationship with the Constitution.” Likewise, instead of saying early this year that Trump abuses his authority, the NYT said he has an “expansive interpretation of presidential power.”

4. Beautifying bonkers behavior

Robert F. Kennedy Jr., the anti-vaxxer who is Health and Human Services secretary, has spread misconceptions about people with autism and falsely linked the condition to vaccines. Or, as NBC News soft-pedaled it recently, Kennedy has “raised the profile of autism.”

5. Hiding in the haze

The NYT’s fear of making strong points was demonstrated in 2023 after Trump reprised one of the Nazis’ favorite terms, “vermin,” to describe his opponents. The first version of the NYT’s headline was mind-blowingly opaque: “Trump Takes Veterans Day Speech in a Very Different Direction.”

Jacobs ends his column by saying: “If I wanted to fit in with mainstream journalism, I’d say the media are selectively employing terms of nuanced value to impart non-confrontational messaging. In other words, they’re cowards hiding behind their euphemisms.”